Programmatic advertising and real-time bidding are important terms of the online advertising ecosystem and although they are sometimes used interchangeably, they are not identical. Here’s how they differ. In traditional RTB, the program evaluates bid requests from advertisers sequentially — if Buyer 1 doesn’t meet the floor price, the request https://retargeting32031.blog5star.com/28511281/o-truque-inteligente-de-publicidade-digital-que-ninguém-é-discutindo