However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. On the other hand, publishers can obtain valuable insights into the level of interest https://a-b-tests28269.blogdigy.com/top-richtlinien-videoanzeigen-42197779