The 2023 Dwell-action Barbie movie spurred a cultural fad, pushed by Mattel's advertising and marketing partnerships and organic articles. What should Mattel's executives do following with their most valuable franchise? And will they increase their brand name system for Barbie to other toy manufacturers? Shanghai-based mostly NIO faces rough https://hbs-case-solution43320.oblogation.com/33296616/the-5-second-trick-for-case-study-help