Friendly URLs are being set during the configuration website page of each product, group, or static material page. This development web site is only handy for some automatic webpages, and more often than not you will not have to worry about these. The title of The shop alone is set https://www.presta-addons-modules.com/en/seo/prestashop-seo-automatic-hreflang-tags-canonical-tags-on-all-pages.html