When your emails reach their intended recipients, your deliverability rates improve substantially. Teams using verified data from Scott’s Directories regularly see bounce rates below 5%, compared to industry averages of 15-25% with unverified lists. This improved deliverability strengthens your sender reputation and ensures your messages aren’t flagged as spam. https://www.scottsdirectories.com/why-accurate-b2b-contact-data-is-the-key-to-better-sales-outreach-in-canada/